Yantian unveils upgrade masterplan

Shenzhen’s main port area of Yantian was featured on GBI recently for what seemed to be an interesting plan: the city had leased some land to a developer to build a tourism project based on the processing and packaging of food that was being imported through the port. Now the masterplan has indeed been released, with local media gushing about it.

In true official style, the plan is based on a strategy that is full of jargon. It is a “full domain + full season” tourism development plan, which aims to build a “livable, industrial, tourist-innovative, modern, international coastal area.” 

With tourism as the “core development focus,” this approach will “realize the organic integration of tourism and culture, sports, commerce and trade, industry, transportation, health, and other industries, and effectively link all enterprises to promote each other’s development.”

What this means, in practice, is that money will be allocated to supporting the growth of tourism projects like the Ice and Snow development.  

Hotel developers will like it: five-star, four-star, and three-star tourist hotels will get a startup grant of 1 million yuan, 500,000 yuan, and 300,000 yuan, respectively, with an extra kicker once they pass the grade. Homestays (like Chinese AirBnB landlords) rated as national five-star, four-star and three-star will get 200,000 yuan, 150,000 yuan and 100,000 yuan, respectively.

The measures also focus on supporting enterprises and institutions in tourism, creative design, film and television animation, performance music, cultural software and games, art services, sports services, and other fields. Yantian will provide up to 1 million yuan support for original film and television and animation works of Yantian cultural enterprises. 

Read more (in Chinese).

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