Media summit calls for ‘deeper media convergence’

China’s propaganda chief has called for greater global understanding of the Greater Bay Area through the key role played by the media in telling the story, while Hong Kong’s leader and Beijing’s top representative in the city noted the need for comprehensive coverage that should include its problems as well as merits, reports the SCMP.

Top officials gathered in Guangzhou on Sunday put the focus on “getting the story right” as they held the first media summit on the bay area.

Huang Kunming, head of the Communist Party’s publicity department, told an audience of mostly media executives and professionals that world-class news outlets producing high-quality reports were essential to the bay area plan.

We couldn’t agree more.

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