Huawei braces for up to 60% drop in international smartphone sales

Huawei is preparing for a 40% to 60% drop in international smartphone shipments and exploring options including pulling the latest model of its marquee overseas label, the Honor 20, according to Bloomberg.

The device begins selling in parts of Europe on Friday, including France and the U.K., but executives are monitoring the launch and may cut off shipments if it sells poorly as expected, said the news agency.

Huawei sales and marketing managers are internally charting a drop in volumes of anywhere between 40 million to 60 million smartphones this year, the people said. That’s a big chunk of an international business that in 2018 accounted for almost half of the 206 million phones it moved. 

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