Recruitment website Zhaopin has released a report showing that Guangzhou and Shenzhen are by far the country’s biggest recruiters of talent for the burgeoning area of cross-border e-commerce. In the first quarter of 2021, positions advertised on the platform for foreign trade import and export industries overall rose 11.2% year-on-year, with Guangdong ranking just ninth at 18.3%. However, the fastest-growing segment was in cross-border e-commerce operations, where the province accounts for 51.6% of the country’s overall demand. Nearly all of this came from its two biggest cities, Shenzhen and Guangzhou, which accounted for a combined 48.8% of the total.
Cross-border e-commerce is a category denoting direct online sales between merchants in China and buyers overseas. It includes, for instance, sales by Chinese firms on Amazon.com and Aliexpress.com.
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