Workaholics in the provincial capital who can never find enough time to shop, or dine, or drink as much as their friends do are about to run out of excuses. The city’s Commerce Bureau has released a “Guangzhou nighttime economy map” that lists 15 commercial clusters as landmarks of “Guangzhou by Night”. This, it says, is a blueprint for the city’s plans to “enrich and expand nighttime consumption options” and develop Guangzhou into a “sleepless city” in the Greater Bay Area.
The bureau has helpfully provided some data to local media to accentuate just how vibrant the city is already at night:
- Metro stations open after 10pm: >200
- 24-hour convenience stores: 3,191
- Late-night cinema showings: >1,000
- Late-night delivery orders are 6% of the daily totals
- F&B outlets open late: Guangzhou 34.3%, Chongqing 27.5%, Shanghai 26.1%
It’s not enough, however.
The Commerce Bureau is encouraging retail and F&B outlets in the earmarked clusters to provide extended nighttime services. Moreover, the city has the resources to help. Its plan is to build 10 major national business areas and 30 nighttime economic clusters in the city by 2021. Operating income of these key clusters should account for 5% of the city’s total retail sales of consumer goods by 2021.
Tourists will soon come to know Guangzhou as a sleepless city in the GBA. To achieve this goal, four steps will be followed:
First, it will push forward the development of “consumption clusters,” around Beijing Road, Tianhe Road, Zhujiang New Town and Shamian island, where supporting facilities and public services will be improved, and malls will be upgraded.
Second, it will accelerate the integration of business, tourism, culture and sport.
Third, symbolic festivals or cultural tourism projects will be held in evenings.
Last but not least – prepare yourselves, dear readers – 5G technology will be utilized to collect better data and offer upgraded experiences to nighttime consumers.