After its success distributing Beyond Meat Inc.’s mock beef patties in Asia, Hong Kong-based start-up Green Monday has a new food challenge: convince Chinese consumers to try its lab-grown meatless pork, reports DealStreetAsia.
Company founder David Yeung sees demand for meatless pork from China’s increasingly sophisticated, health-conscious and globalized young consumer pool – the coffee-slurpers, in other words. Green Monday currently sells its meatless pork in Hong Kong, Singapore, Taiwan and the Philippines.
The company says it’s in late-stage discussions with e-commerce platforms and big restaurant and supermarket chains to stock its meatless pork in China by the end of this year. Its first partnerships in China will be with companies it already works with in other Asian markets, like hotel chain Hyatt and Walt Disney Co. Read more.